In the News

VDO.AI, an advertising technology platform, teamed up with Taneira, the ethnic wear brand from TATA, to launch their summer campaign, redefining comfort, style, and the celebration of Indian craftsmanship.

72% of young Indian e-commerce shoppers basing their purchase decisions on personalised recommendations, as per the VDO.AI report.

This report is the culmination of primary research conducted with over 1,000 Indian shoppers, offering brands insights to optimise their festive campaigns for maximum impact.

VDO.AI's Publisher Revenue Playbook provides critical insights into how publishers can leverage contextual ads to significantly boost their revenue, with some seeing increases up to 5X.

Indian Express, and VDO.AI, a video advertising technology, together enhanced the election coverage experience for millions of users.

VDO.AI has ambitious goals for 2024 aimed at scaling the business and expanding its client roster significantly. Firstly, a key focus is on driving digital transformation by enhancing ad experiences for publishers and brands.

Mediabrief reached out to Amitt Sharma, CEO of VDO.AI, to gain insights into the role of CTV for elections coverage, and the unique opportunities it presents to advertisers.

A comprehensive study conducted across five major metropolitan areas reveals shift in viewer behavior and improved ROI yielded via interactive OLV ads.

A rise in temperature leads to an increase in demand for summer products, paralleled by a staggering 156% increase in summer-related search terms from January 2024 to the present.