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Carrier

Carrier Reaches High-Intent Consumers Through VDO.AI’s Targeted Ads

Precision Performance for the Peak Season

To engage potential buyers during peak summer, Carrier partnered with VDO.AI to launch a multiscreen campaign across CTV, OLV, and Display. The objective was to drive awareness and consideration for Carrier’s intelligent, energy-efficient cooling solutions, targeting the right audience, at the right moment, with contextual storytelling.

Carrier Reaches High-Intent Consumers Through VDO.AI’s Targeted Ads

How VDO.AI Engineered Contextual Impact for Carrier

  • CTV-First, Weather-Integrated Creatives

    Using a CTV-first strategy, VDO.AI embedded a real-time Weather API widget into Carrier’s multilingual creatives. Viewers saw temperature data specific to their location, making the energy efficiency message hyper-relevant and timely.

  • Immersive Visual Storytelling

    Interactive OLV and 3D Display units showcased Carrier’s design and energy features through relatable summer scenes and scroll-stopping creatives.

  • Localized, Language-Led Engagement

    The campaign ran in multiple regional languages, ensuring resonance across cities like Mumbai, Delhi NCR, Hyderabad, Chennai, and Kolkata, enhancing connection through linguistic relevance.

  • Real-Time Insights for Smarter Optimization

    Powered by VDO.AI’s proprietary tech stack, the campaign leveraged real-time insights to continuously optimize performance and ensure zero wasted impressions.

  • Precise Affinity Targeting

    Carrier targeted urban audiences aged 25+ with affinities for IPL, tech, and smart home solutions, reaching them across premium platforms like JioHotstar, MX Player, Zee5 (CTV), and News18, NDTV (OLV and Display).

Results

CTV

  • 93.71% (Above Industry Benchmark of 85%)
    VCR

Display

  • 0.57%  
    CTR