To engage potential buyers during peak summer, Carrier partnered with VDO.AI to launch a multiscreen campaign across CTV, OLV, and Display. The objective was to drive awareness and consideration for Carrier’s intelligent, energy-efficient cooling solutions, targeting the right audience, at the right moment, with contextual storytelling.
Using a CTV-first strategy, VDO.AI embedded a real-time Weather API widget into Carrier’s multilingual creatives. Viewers saw temperature data specific to their location, making the energy efficiency message hyper-relevant and timely.
Interactive OLV and 3D Display units showcased Carrier’s design and energy features through relatable summer scenes and scroll-stopping creatives.
The campaign ran in multiple regional languages, ensuring resonance across cities like Mumbai, Delhi NCR, Hyderabad, Chennai, and Kolkata, enhancing connection through linguistic relevance.
Powered by VDO.AI’s proprietary tech stack, the campaign leveraged real-time insights to continuously optimize performance and ensure zero wasted impressions.
Carrier targeted urban audiences aged 25+ with affinities for IPL, tech, and smart home solutions, reaching them across premium platforms like JioHotstar, MX Player, Zee5 (CTV), and News18, NDTV (OLV and Display).