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JBL
JBL x VDO.AI Elevates Immersive Entertainment with Dynamic CTV Personalisation
Bringing Sound to Life in Living Rooms Across India
JBL partnered with VDO.AI to execute a DCO-led CTV campaign focused on audiences who value elevated entertainment experiences. By placing JBL’s sound story inside premium streaming environments and tailoring creatives to specific passion groups, the campaign strengthened brand recall and emotional connection at the moment content is truly felt.
How VDO.AI Helped JBL Create Contextual CTV Impact
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Immersive DCO-led Storytelling
Using DCO, the campaign tailored messaging based on viewer interests, showcasing JBL differently to movie lovers, gamers, and music enthusiasts to build stronger personal relevance.
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Premium CTV Supply Alignment
The campaign ran across top OTT platforms like JioCinema, ZEE5, and MX Player TV, ensuring JBL reaches its desired audience.
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Precision Affinity & Geo Targeting
Audiences with entertainment-led affinities were reached across key metros and urban entertainment hubs including Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kochi, Kolkata, Pune, Jaipur, and more.
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Premium CTV Supply Alignment
The campaign ran across top OTT platforms like JioCinema, ZEE5, and MX Player TV, ensuring JBL reaches its desired audience.
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Data-Led Attention Optimisation
VDO.AI’s proprietary optimisation engine maximised completion rates and ensured delivery only in high-quality CTV environments.
Results
CTV
- 95.78% (Surpassing the 80% industry benchmark)Completion Rate
- 0.03% (Surpassing the 0.2% industry benchmark)Scan Rate
