Download Now
- Advertiser Suite
- Publisher Suite
Midea
Midea leveraged multilingual, multiscreen ads to drive regional impact with VDO.AI
Regional Reach Meets Seasonal Timing
To stand out in India’s fiercely competitive summer AC market, Midea partnered with VDO.AI to launch a high-impact, multiscreen campaign during IPL season. The goal was to turn seasonal heat and cricket hype into real consumer action with regionally tailored, interactive formats across CTV, OLV, and Display.
How VDO.AI Helped Midea Make an Impact This Summer
-
Hyperlocal CTV with Multilingual Customization
CTV creatives were geo-fenced and delivered in Hinglish, Tamil, and Telugu, tailored to resonate with regional audiences across JioHotstar, MX Player, and Zee 5.
-
Contextual OLV with Everyday Scenarios
Interactive video formats were designed to mirror relatable home environments, capturing attention across ABP Live and AajTak.
-
3D Display Units That Stood Out
Innovative 3D cube creatives were continuously optimized to boost interaction and drive recall in key Tier 1 and Tier 2 cities.
-
Focus on High-Intent Audiences
The campaign saw the strongest engagement from women aged 35–44, with cities like Lucknow and Patna outperforming larger metros in CTRs.
Results
CTV
- 93.58% (Well Above The Industry Benchmark of 85%)VCR
OLV
- 0.40%CTR
