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Suzuki
Suzuki’s Digital Acceleration with VDO.AI Tapping into High-Attention OTT Moments
Revving Up Awareness, Digitally
To boost awareness for its popular two-wheelers- Gixxer and Avenis, Suzuki joined forces with VDO.AI to roll out a high-impact OTT campaign. The objective was to capture attention across premium digital environments and spark interest among potential riders. By strategically placing short-form video ads (under 20 seconds) across shopping, lifestyle, and English news content on India’s top OTT platforms, the campaign aimed to fuel product discovery and connect with high-intent audiences pan-India.
How VDO.AI Fueled the Ride
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Tailored Creatives Built for Impact
Short-form videos under 20 seconds were crafted to fit seamlessly into the OTT viewing experience. With clear visuals and a strong “Book a Test Ride” CTA, each creative aimed to spark immediate interest without disrupting the user journey.
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Strategic Placement Across OTT Ecosystem
The campaign was deployed across a curated mix of shopping, lifestyle, and English news content on premium OTT platforms like JioCinema, Zee5, Aaj Tak, ABP Live, Samsung TV Plus, and more, ensuring maximum relevance and reach.
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Multi-Screen, Pan-India Reach
With a focus on mobile and tablet devices, the campaign tapped into audiences Pan-India, delivering Suzuki’s message directly to users where they consume the most content.
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Real-Time Optimization for Maximum Engagement
Leveraging VDO.AI’s live dashboard and analytics, creatives and placements were tweaked on the go, ensuring high VCR (Video Completion Rate) and maintaining campaign efficiency.
Results
Gixxer
- 984K+Completed Views
- 80.81% (Higher than the industry average of 60%)VCR
Avenis
- 1.01M+Completed Views
- 80.82% (Higher than the industry average of 60%)VCR
